our store in the point of sale, the choice of goods are to be deliberate, because we are in the promotion time, there are many aspects to consider, the promotion is very priority among priorities, so it is good to think clearly. So we operate in home decoration stores, in the choice of goods to consider what? Xiao Bian for us to do a detailed introduction.
importance of commodities. Home decoration stores how to choose promotional goods? This refers to the proportion of sales of promotional goods, the possibility of the promotion of competitors, the response of the product category to the promotion, etc..
promotional elasticity. This refers to the estimated price of buyers, display, advertising and other promotional activities on the impact of sales.
manufacturer’s support. This refers to the form of manufacturers to support the promotion of home decoration stores how to choose promotional goods? Coupons, radio, television ads, newspaper ads or store promotions, etc..
manufacturer’s reputation. This refers to the manufacturer’s product quality, home decoration stores how to choose promotional goods? Experience of working with an intermediary.
promotion history. This refers to whether the product category promotions, whether the product has been promoted.
The sales rate of
. This refers to the brand’s market share, daily sales and other indicators.
and the profitability of goods. Home decoration stores how to choose promotional goods? This refers to the normal surplus of goods.
The number of
incentive. This refers to the number of allowances, allowances, etc..
once the promotion of goods selected, it is necessary to determine the level of discount, depending on the manufacturer’s discount, home decoration stores how to choose promotional goods? The degree of consumer reaction, the situation of competitors and the image of the price the store wants to establish, etc.. According to the study, the retail price of 10% ~ 30% of the amount is the ideal level of discount, but also need to develop specific levels of discount.
Home Furnishing decoration stores sales, there are many aspects are very important for us, after all, the choice of promotional merchandise is not to be underestimated, so we in the promotion time, methods must have their own promotion, will consider the place to consider in place, so that it can do better.