Vertical social entrepreneurship report analysis of workplace social

many practitioners may have a misunderstanding that most of the workplace social situation is the formation of a loose weak relationship. But in fact, the strength of the relationship between users is not equivalent to the strength of the social attributes of the platform. If you want to make a social platform, then the product must be designed and operated to make your platform to achieve strong social attributes. Only in this way, you will be able to form a large-scale product, the user has long been active in the workplace social platform.

 

in accordance with the user’s social identity to the division, the social network of the three vertical areas highlighted, namely: workplace social, gay social, anonymous social.

"user social identity" refers to the user’s role in social life. When a person plays a different role in social life, the social needs of a person may change accordingly. Some vertical social applications try to explore the corresponding social needs from the corresponding social roles so as to become a social platform to serve the corresponding social roles.

in the social field, we selected three representative products are analyzed, respectively: tenderness, led the British (LinkedIn) platform, and the like will.

many practitioners may have a misunderstanding that most of the workplace social situation is the formation of a loose weak relationship. But in fact, the strength of the relationship between users is not equivalent to the strength of the social attributes of the platform. If you want to make a social platform, then the product must be designed and operated to make your platform to achieve strong social attributes. Only in this way, you will be able to form a large-scale product, the user has long been active in the workplace social platform.

: a case of workplace social tenderness

"life with WeChat, working with tenderness, tenderness of the CEO for this slogan, although Freya Lim is satisfied, but he felt more accurate expression of the tenderness of the position – to cut the cake business outside of WeChat.

basic situation:

is a mobile terminal and workplace social network’s the Internet Co Amoy friends. After the founder of Amoy net, and CEO Freya Lim and his team from January 2012 to 2013 10 venture this time line has tenderness explore a lot of product direction and product form. In August 2013 the team decided to enter the mobile terminal and workplace social field, October 23, 2013 on-line tenderness.

 

founder and team

and founder and CEO Freya Lim, 2003, graduated from the Department of Tsinghua computer technology to work for 7 years; Sogou input director, play an important role in development process, Sogou browser and Sogou search in Sogou street network; more than 1 years as vice president of technology at the beginning of 2012; founder of Amoy net.

Leave a Reply

Your email address will not be published. Required fields are marked *