the development of mobile Internet, to people’s lives has brought a huge subversion, but also completely changed the pattern of the entire Internet industry. According to the relevant data show that by 2016 the number of global App downloads will reach 300 billion times. While the domestic mobile Internet with Baidu, Ali, Tencent, involved in the 360 giants, WeChat, Alipay, Taobao mobile phone mobile phone application of these heavyweight products fiery gradually mature. Mobile games, mobile payments, mobile social, mobile media development in these areas, not only produced a lot of demand, but also the birth of a large number of mobile APP development and promotion of the company and developer. For many developers of mobile APP, mobile Internet is a "visible", "touched" gold, while mining the value in front, but the fierce competition, it is difficult to obtain the user traffic, no clear business model, high cost of promotion has become a cross in the mountains before moving the development of APP.
developer’s dilemma: low threshold to make money less difficult to promote
although the domestic mobile Internet is a large number of users of a large gold mine, but the developers are currently gathered quite a lot. This area can be said to be low threshold. A certain technology, a few people can set up a team to set up the development company. Even some individuals can engage in APP development. The domestic mobile Internet, there are more than one million developers, tens of thousands of mobile APP development company. But under the very low threshold, but the high cost of promotion. After all, Internet Co generally have their own APPP development team. As for the small and medium-sized Internet Co mobile app development demand, to the extent of competition. Want to develop a successful product, you need a certain amount of capital investment, want to let the product into the market successfully get the user, not only need time cycle, but also need a lot of promotion funds to face fierce competition. Many APP development companies have not seen Ma said, tomorrow’s sun, most of them fall on the eve of the dawn.
APP promotion requires platform support to find the channel
a few million into the low threshold of entrepreneurship, there is no one million can not promote the high marketing costs, so many APP developers and developers to make money. Without a stable business model, the development of APP is able to withstand the mobile Internet fast product replacement cycle, promotion difficult to see the results, from product development to promotion to the final line of the cycle is too long, most of life is very short, yet launched long, it has been unable to adapt to market demand. Some APP developers are anxious because of fierce market competition, the product is often a poor user experience, which resulted in a vicious spiral, difficult in the mobile Internet market in the forest of giant, find a foothold.
APP development promotion difficult, in addition to burn is the main reason, another reason is that there is no one can improve the promotion of exchange of supply and demand information platform for mobile Internet developers. The electricity supplier Alibaba, HC.