The move is expected to eliminate the
hall phenomenon encountered "best buy" (showrooming).
technology news Beijing time on February 18th evening news, best buy announced next month will launch a low price, guarantee the latest policy (Low Price Guarantee), which is expected to eliminate the "Hall phenomenon" (showrooming).
so-called "Hall phenomenon" refers to the price of the goods in the store and the pros and cons, and ultimately through the online purchase. For the physical retail stores, especially consumer electronics stores, exhibition phenomenon is a major concern for them.
But the best buy
recently announced that from March 3rd onwards, all of its product categories, prices will match all local retail competitors and 19 major online competitors, regardless of the user when to buy.
best buy spokesman Matt · Furman (Matt Furman) said: "there is no doubt that the new policy will end the" Hall "phenomenon." As early as last year during the Christmas shopping season, best buy launched a temporary price matching policy, and this time it is a permanent policy.
is the main competitor in the low price matching security policy included:
· Amazon (Amazon.com)
· apple (Apple.com)
· DELL (Dell.com)
· HP (HP.com)
· – (Newegg.com)